CFS Finance

Expanding the CFS brand

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We partnered with CFS Finance to elevate their brand identity and prepare them for a stronger market presence. Starting with just a logo and a limited colour palette, CFS Finance had minimal graphic elements or distinctive brand assets. Our aim was to expand their visual identity while honouring their original logo.

Project highlights

An expanded brand spanning across colour palette, custom graphics and typography styling for greater visual impact.

We enhanced their visual identity while referencing and tying back to the original logo.

These additions create a robust brand foundation to support future branded collateral and marketing efforts.

"Great experience from day 1 to delivery. Very responsive, great quality workmanship, design and processes. Lot of positive feedback from our team. Highly recommend Emily and the Kōwhai team. thanks guys, great job!"

Mark M. | CFS Finance

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