EasyStreet Mortgages
The Best Move You’ll Ever Make
Title BOLD
We were thrilled to collaborate with EasyStreet to shape a brand that’s as approachable and confident as the service they offer. EasyStreet offers more than just mortgages — they’re your trusted partner for KiwiSaver and Insurance too. We helped them bring all these services together under a single, cohesive identity that’s warm, welcoming, modern and unmistakably Kiwi.
Read more
Project highlights
Their cheeky Kea mascot injects bold personality into the brand, reflecting the fun and energetic spirit of the EasyStreet team.
The EasyStreet logo, inspired by street signs and road markings, cleverly captures EasyStreet’s guiding role in clients' financial journeys, while being flexible enough to represent their diverse services.
At the heart of the rebrand, "The best move you’ll ever make" speaks to both the physical act of moving house and the smart financial choice of choosing EasyStreet.
One of the standout features of the rebrand is the new logo — subtly inspired by a street sign and road markings, it captures EasyStreet’s focus on guiding their clients to the right financial move. Designed to give off the essence of a journey, winding around each corner as you’re guided by the team.
And then there’s the Kea. This cheeky mascot brings a burst of personality to the brand. Bold, fun, and full of attitude — just like the EasyStreet team; the Kea adds an extra layer of recognisable charm that makes the brand even more memorable.
The logo is flexible, too, seamlessly designed interchange the words "Mortgages," "KiwiSaver," and "Insurance” to represent their different services.
At the end of the day, EasyStreet is all about making the financial journey feel simple, confident, and most importantly, the best move you’ll ever make. We’re proud to have helped bring that vision to life.
