Safe Support
Safety Simplified
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We were thrilled to work on the brand refresh for Safe Support, a company that is reshaping safety standards for businesses. The goal was to distance the brand from the industry’s traditional visual cues (bright oranges, yellows, and fluorescent colours that carry negative associations) while creating a professional yet approachable identity. With so many safety companies using similar colour schemes and bulky, dated logos, we saw an opportunity to create something fresh and unique.
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Project highlights
The custom-designed ‘S’ within the logo reflects the diversity of their clients – its fluid shapes symbolising adaptability and tailored safety solutions.
Their tagline sits within a sharp-edged speech bubble — an intentional design choice that reinforces the importance of dialogue in workplace safety.
For typography, we selected a modern, clean font pairing that ensures readability while incorporating a custom ‘S’ to give the brand a distinct edge.
