Youth Development Champions Project
Positive Youth Development in Aotearoa
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Our partnership with the Youth Development Champions Project over the past 10 months has been a fantastic journey for our whole team. Working together was incredibly rewarding as we crafted a bold new brand identity, photographed their training in action, developed a comprehensive website, and re-freshed their flagship resource.
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Project highlights
Created a dynamic, modern brand identity that captures YDCP’s core values throughout every touchpoint - both print and digital.
We redesigned the PYDA resource with a focus on accessibility and engagement. We colour coded key sections, introduce tabs to the print booklet, included illustrations and simplified page layouts to break down complex information.
As a part of our website build, we created a private resource hub to hold all of the resources needed for the course tutors.
We designed the PYDA with a focus on accessibility – think colour coded sections, printed tabs, illustrations and simplified page layouts to break down complex information. The result? An engaging, easy to digest resource for anyone to engage with.
Our goal was to create a bold, modern brand, representative of the energy and impact that the Champions Project has on its community. By combining vibrant colours and bold typography, we reflected just how important their mahi is and why it deserves a spotlight.
Creating a user friendly website that housed a lot of information was a key challenge for us; ensuring while information was available, the amount of it did not feel overwhelming to users.
The team was creative, easy to work with, and incredibly open to feedback and changes throughout the process. Despite our unique requirements and certain limitations, they embraced the challenges and delivered exactly what we needed.
– Hamish Keown | Project Manager, Youth Development Champions Project
